Ardent Careers is a recruitment agency that specialises in the construction industry.

 

The Brief was to create a bespoke brand revamp inspired by the industry, focusing on a unique set of logos, a full set of documents, and additional branded stationary.

 

The solution our team initially created was a bespoke typeface unique to the business. We then combined this with a logo that reflects the industry, which is always an interesting challenge. As always, we worked extensively with the client to create the finished brand.

 

The logo itself has two unique elements to the design; it works dually as an uppercase ‘A’ and also as an image/symbol of a person, AKA a new candidate!

 

We arranged several colour variations before Ardent settled on contrasted orange and black.

 

Business cards, letterheads, compliment slips, and branded stationary were also designed and supplied in order to create the finished brand and to satisfy the initial brief.